4 Tips to Integrating Social Media into Your E-Commerce Web Design
Social media is no longer a place to spend leisure time. The social platforms are slowly turning into online marketplaces. In fact, social media users are using the platforms as the initial place to learn about a product or services. Organizations and companies that are active in offering information about their offers on the social platform have higher chances of making more sales and enhancing their brand popularity.
In this essence, as a webpreneur venturing into the modern social-driven marketplace, integrating your e-commerce website design with social media is not optional. But how is this possible and can one do it? To answer your questions, here are some useful tips:
1. Make your social media icons visible
When designing your website for e-commerce purposes, ensure your social media icons are visible. For instance, you can place them in the left corner of your pages. Also, ensure they are fixed such that they do not change their position while your visitors scroll down the page. Importantly, ask your visitors to share the content with their peers. This means you need to include a call to action.
Remember, only a few people will click on your social icons if you do not ask them to do so. Again, ensure your icons are catchy in a way they draw your visitors’ attention. This way, the visitors will be attempted to click on them and enhance social actions on your website.
2. Ensure your content is shareable
Sharing is the backbone of all social networks. When you find something helpful or inspirational, you always like sharing it with your peers. Likewise, if you want to draw more traffic from the social media, you must ensure the content you upload on your e-commerce website is sharable. Ensure each page has social media on it whether it consists a product image or an image. By this, you will encourage more sharing which is a good way to enhance your leads and sales. Also, do not hesitate to request your potential customers to share the content or images on their social pages.
3. Enable social logins on your e-commerce websites
Instead of requiring people to sign up and create profiles using their emails, you can simplify the process by allowing social logins. Here, the visitors can login using their social media account such as Facebook, Twitter, and Google+ without having to create new profiles. By applying this approach, you save your audience from lengthy registration processes by filling out forms.
As a result, you enhance the rate of user registration. Also, allowing social logins enables you to create a community where you can share latest and specialized contents. Hence, if you want to optimize your e-commerce website for social media, it is essential to allow visitors to use their social media accounts to access it.
4. Make Facebook reviews part of your testimonials
As you know, Facebook is a leading social media platform. Incorporating Facebook comments on your website improves interaction and engagement. The two aspects are vital for brand recognition and building your online presence. Also, making Facebook comments on your e-commerce website increase the time a visitor spends on it. The visitor will have some interest in going through the uploaded comments which will mean more time.
As a result, it helps you to improve your search engine ranks as visitor duration on a website is one of the ranking criteria. As such, having Facebook comments is essential in making your website more social as well as enhancing your SEO ranking.
All in all, social media is a crucial part of a modern e-commerce website. As such, you should ensure your web design optimizes your website for the social media.